Reddit Overtakes TikTok in the UK as Gen Z Fuels Rapid Growth

Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by search algorithms and Gen Z users.
The platform now reaches three in five UK internet users, up from one third in 2023, according to Ofcom.
Usage has grown fastest among 18 to 24 year olds, with more than three quarters now visiting Reddit.
The UK has become Reddit’s second largest market after the United States.
Google’s search algorithm changes favouring forum content significantly boosted Reddit’s visibility.
A deal allowing Google to train AI models on Reddit content further increased traffic.
Younger users increasingly seek human opinions on topics such as parenting, skincare, and sports.
More than half of Reddit’s UK users are women, driving growth in lifestyle-focused subreddits.
Sports discussions have surged, with major growth in football and women’s football communities.
Reddit promotes itself as an alternative to AI-generated content, emphasising diverse human perspectives.